Mark Haslam

Founder & CEO

Mark has spent the last 25 years putting leading edge technology in the hands of drivers and fleets. Mark founded DriverTech with the goal of reinventing in-vehicle technology from simple GPS trackers and data terminals to true in-cab computers that enabled advanced fleet management. Mark continues to be a pioneer in the trucking technology market by driving the organization to constantly look for opportunities to better serve drivers and fleets with innovative solutions to critical business problems. Prior to founding DriverTech Mark held senior roles in marketing and product development at ELKEM, an industrial equipment and medical technology company. Prior to that Mark played a critical at Christenson Diamond Tools, a division of Norton Abrasives, where he helped lead major gains in market share. Mark received his Bachelor’s degree from the University of Utah and then graduated with honors from the American Graduate School of International Management, also known as Thunderbird.

Brendan Marshall

Chief Revenue and Financial Officer

Brendan is responsible for the financial management of DriverTech and working with the CEO to drive many of the company’s strategic initiatives. With over 25 years of experience working with technology and growth companies as an executive and investor, Brendan oversees the strategy, reporting and compliance functions for DriverTech. While financial reporting, analysis, and forecasting may be the crux of his duties, Brendan is also focused on identifying, evaluating, and executing on opportunities to drive growth and operational improvements for DriverTech.

Jan DeHoop

Head of Engineering

Jan leads DriverTech’s software development and information technology organization. Beyond the 4 languages he speaks, he’s also fluent in IT and Business. In fact, for most of his 25 year career, he’s taken great pride in helping non-technical customers and employees understand how technology can be used to enhance business performance. Jan has excelled in a variety of IT leadership roles, but always considered himself a player/coach who understands technology from the ground up. Jan began his career in the US Air Force and later moved on to roles at Advanced Micro Devices (AMD) and most recently as Senior Director of Engineering at the hotel internet services company, iBAHN.

Steve Sanderson

Director of Sales

Steve leads DriverTech’s client engagement operations, engaging with fleets of all shapes and sizes. Steve’s hands on approach ensures client implementations go smoothly and driver acceptance is high. Prior to DriverTech, Steve developed the emerging in-cab video market by managing local and national accounts at SmartDrive and Lytx. Prior to that, Steve was a founding member of Rand McNally’s mobile communication group that launched truck safe navigation and ELD products to thousands of drivers.

Cal Rogers

Director of Business Development

Cal is a senior business development professional with nearly 20 years experience in transportation and logistics. Cal’s experience includes senior roles at Instructional Technologies, Rand McNally, Maptuit (Now Verizon/Telogis) and ALK (Now Trimble). Cal started his career as Lieutenant in the US Coast Guard.

Armando Castro

Director of Client Services

Armando ensures customers consistently realize success through the deployment of the DriverTech platform. He is responsible for all customer operations, including day-to-day customer support and onboarding. By developing trusted, long-term relationships, his team has fostered significant driver and fleet satisfaction. Prior to working at DriverTech, Armando managed customer relationships for one of Qualcomm OmniTracs largest territories.

Dennis Knake

National Director of Customer Success

A captain of operations and sales, Dennis manages all customer operations, develops trusted, long-term relationships, and supports DriverTech fleets to ensure implementation and onboarding goes smoothly. Prior to DriverTech, Dennis laid the ground for the emerging in-cab video market as Senior Sales Engineer at Lytx. Prior, Dennis worked in mobile communications at Rand McNally as Regional Customer Service Manager and as District Manager at Qualcomm. Dennis began his career in the transportation industry in Customer Service and Load Planning at Werner Enterprises.

David R. Pile, CDS

Senior Director of Safety Technology

Dave Pile is a transportation professional with nearly four decades of success in managing driver recruiting, training and retention, fleet operations, safety, and risk management for fleets of more than 6,000 units. He has specific expertise and is well known and respected within the Moving and Storage industry. Dave is certified as a Director of Safety (CDS) by the North American Transportation Management Institute. Dave has served on the Missouri Trucking Association Board of Directors and Council of Safety Supervisors, the American Trucking Association Safety Management Council, and has served as a member and past Chairman of the American Moving and Storage Conference Safety

Mason Meadows

Strategic Advisor

Mason is a senior product strategy and business development executive with 15 years of experience across transportation, logistics, healthcare and technology. He has a long history of turning around and growing products that range from enterprise software and analytics applications to mobile apps and telematics devices. Mason was formerly Vice President of Product Development at Rand McNally and mostly recently has served in senior roles at Runzheimer, Trimble and Diversis Capital.

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